Meet Mackenzie Gooch, designer at Free Agency Creative as she shares her creative journey since graduating from the Graphic Design for Marketing program here at the Wilson School of Design.
Via Wilson School of Design Vimeo
In the Wilson School of Design’s Graphic Design for Marketing program you’ll learn how to create branding, develop ad campaigns and study the business strategies behind every project. You will be mentored by professionals, build a killer portfolio and exhibit your brilliance in a final showcase viewed by industry professionals.
By the end of four years, you will have the conceptual and technical skills to tackle real-world design challenges, the people skills and negotiation savvy to work with clients and team members alike, and the confidence to continue exploring your creative future.
“Design affects our daily lives more than the average person really notices. It’s literally in everything and makes the world more accessible if done in a good way.”
Mackenzie Gooch
“My name is Mackenzie, I graduated from the Graphic Design for Marketing program at the Wilson School of Design. I’ve always been creatively inclined; when I was younger, I would always be drawing, I loved to do like baking… My parents were super supportive of having the marketing aspect in the graphic design for marketing program and was really important to me.”
“Graphic design and marketing go hand in hand in my current work, we do work with marketing agencies on a daily basis. So it’s good to kind of be able to communicate with them on another level. I’ve been a designer here at Free Agency Creative for four years now. We work with mainly real estate developers who want to establish their brand and tell their story. I get to dabble in so many different things. Everything from like print, web design, video design, interactive, to like signage, and environmentalists.”
“The thing I love the most is my colleagues and might sound a little cheesy, but I’m constantly inspired by everyone. It really is truly like a family here. I would absolutely recommend the graphic design for marketing program. It was very challenging, but also lots of fun.”
“The instructors are really there to kind of support you and give you the tools you need. They don’t sugarcoat anything.”
Design is always changing, always evolving. And as a designer you need to be aware of that. Design is creative problem solving. As a designer we aim to solve these problems effectively, economically, humanely and in an aesthetic way.
Mackenzie Gooch
To learn more about the Graphic Design for Marketing program visit kpu.ca/design/gdma
